NEED FOR A PROFESSIONAL SALES STAFF

(Advice to a new/struggling entrepreneur)

As a new business owner, can you honestly look at yourself in the mirror and believe you can produce at least one million dollars of sales revenue? Will you be able to pay yourself a minimum $100K salary from your direct selling efforts? If not, you will need to attract, hire, manage, and retain a sales force; especially if you have spent the better part of your professional career behind a desk, (pc, lab, etc). And you think you can produce a million dollar revenue stream without any formalized sales training or sales skill development, then you need to start selling your way to fortune and fame immediately.

However, battle hardened gatekeepers, shrewd corporate/government buyers and procurement executives, C level managers; in addition to possibly cash strapped/ sometimes greedy/cash-flow driven/my-way-or-the-highway owner/operators of small businesses may test your preconceived notions of your untested sales skills. (We are a small business enterprise as well; and feel the pain and understand the challenges of small business ownership.)

OOPS! I forgot about the sometimes fickle, fad driven (Can-I-get-the-HOOK-UP) consumer buyer and market.